Blank Canvas Cosmetics
The Ask
To bring Irish cosmetics brand Blank Canvas to new audiences and platforms, highlighting the brand’s NPDs and 10th Anniversary while underpinning the quality and extensive range available from the Irish brand.
The Approach
To achieve the award-winning brands goals, we created a targeted PR strategy that would highlight the extensive Blank Canvas Cosmetics product range by creating newsworthy talking points each month from NPDs to multi-use products, makeup brush sets, targeted media drops, sampling activity, expert tips and tricks, competitions, profiling Founder and MUA, Una Tynan and many more.
The Wins
Over 11 months we secured:
Media Reach of +20 million
6 x Beauty Awards including Social & Personal, HiStyle.ie and RSVP Magazine
