Disaronno Fizz
‘Sips and 'Sounds’ Summer brunch series 2023
The Ask
To generate awareness for Disaronno Fizz and position it as the ‘Sip of the Summer’, bringing the Italian elegance and flavour of Disaronno to a fresh new audience through a series of summer brunch events and press office activations across Dublin, Cork and Galway.
The Approach
We celebrated Disaronno Fizz, the iconic Italian tipple with a Sips & Sounds summer brunch series with three energetic yet elegant events that encapsulated the Disaronno brand across Dublin, Galway, and Cork. Each event was attended by media, influencers, and key tastemakers who generated like-worthy, shareable content for Disaronno Fizz.
Guests enjoyed a cocktail masterclass with Disaronno Brand Ambassador Roberto Garcia, where they whipped up a refreshingly light Disaronno Fizz followed by a delicious brunch and a branded goodie bag with everything needed to create a Disaronno Fizz at home.
The three venues were transformed into an Italian-themed space with vintage vespas and classic bistro sets, set to the backdrop of the infamous Roman Colosseum, branded menus, and decor, while hot summer tunes set the tone with top DJs.
The Wins
A Media Reach of + 6 Million
Guest Social Media Following of +1.5 Million
