We created a targeted Irish media launch strategy to announce the Heinz Meanz Mealz campaign with Ambassador, Vogue Williams and supported it with an intimate media and influencer breakfast event consisting of an expert panel discussion including Vogue, representatives from Heinz & Barnardos, as well as a child psychologist to highlight the campaign and its clear objectives. This was followed by a targeted regional campaign focusing on research results conducted by Heinz, highlighting the issue of child poverty across Ireland.