Sómas Studio
Christmas Campaign 2023
The Ask
We were tasked with creating a Christmas campaign for Somas Studio to launch the beautiful Irish lifestyle brands new festive home fragrances, new Italian leather handbag collection and gift ideas from their wide range of luxury accessories, throws and fashion.
The Approach
We wanted to maximise reach for the brand and created a pro-active press-office-driven Christmas campaign including a beautiful media drop that was sent to a selection of targeted media and influencers across lifestyle and fashion to celebrate the new Christmas collections, along with a comprehensive press release highlighting the beautiful Christmas gifts available from Somas Studio.
The Wins
Over 2 months -
Media Reach +81,448,301 including features in Irish Tatler, Irish Times, Irish Independent, Irish Examiner, The Gloss, and more.
Social Media combined followers on Instagram +1,659,200
