Up Cosmetics
Relaunching Up Cosmetics
The Ask
Our task was to relaunch the luxury Irish beauty brand to new audiences targeting beauty, fashion, and lifestyle press, influencers, and tastemakers across traditional and online media, highlighting the collection, its high-quality ingredients, and pigments, shades that suit all skin tones and multi-use products.
The Approach
Up Cosmetics was created to meet the needs and wants of makeup enthusiasts looking for accessible high-quality products. With this in mind, we created a targeted media and influencer PR strategy with a press-office focus, that would reach new audiences through engaging content from makeup trends to expert tips, makeup demos on how to use the products, product combinations that take a makeup look from day to night and more while building an online community of brand fans.
The Wins
Over 11 months -
Media Reach +20million
Beauty Awards x 5 including Social & Personal, RSVP and HiStyle
